Discover How a Creative Entrepreneur Banished Overwhelm and Saved Hours of Time on Social Media
Case Study: Keitha's Printables and Avoiding Burnout Creating Content for Instagram and Pinterest
This case study showcases how a creative entrepreneur banished overwhelm and saved hours on social media content creation using branded quote templates for engaging Instagram content.
Keitha’s Printables is a new creative business run by the lovely Keitha Faile. Based in Atlanta, GA she works from home and is busy creating and designing products, learning new things, and starting a blog. She loves reading, writing, and taking care of her rescue cat, Savannah.
Keitha started her business in 2023 in honor of her mother who loved to journal and write. Her target audience is creatives and entrepreneurs looking to create the life of their dreams using printables such as journals, planners and vision boards.
The Problem
Keitha wanted to start growing her audience and brand on Instagram and Pinterest. However, she was feeling a little stuck and overwhelmed when it came to content creation.
Busy designing her beautiful printables and managing her Etsy shop, she doesn’t have much time to research or create social media marketing content from scratch.
Not knowing what to post on social media accounts added to the feeling of overwhelm and creative burnout, making it challenging to move forward with her goals to grow on social media.
Keitha explains, “I was overwhelmed even thinking about what to post on my social media accounts.”
The Solution
Part of Keitha’s content strategy was to share branded inspirational quotes as engaging content for Instagram and then pin them to Pinterest.
She wanted to have some done-for-you posts in the form of quotes as a starting point where she could quickly customize them to her style and schedule directly from Canva.
To address her content creation challenges, Keitha choose the Inspiring Quotes Social Media Canva Templates in blush.
This set of 75 pre-designed Canva templates provided her with a ready-to-use solution for her Instagram and Pinterest posting plan.
Quote templates are perfect to share alongside offers to keep businesses’ social media content from being solely promotional.
The templates feature elegant, customizable designs that perfectly align with her brand’s aesthetic, allowing her to quickly personalize and share inspirational quotes without starting from scratch.
Results
- No more feeling overwhelmed with content creation.
- Social media became more fun.
- Engagement rates started to grow.
- Website traffic from Pinterest and Instagram is on the rise.
Having the quote templates at her fingertips seemed to instantly alleviate content creation overwhelm for Keitha. As she explained, “It feels so motivating to have a whole set of already done-for-you templates ready to edit and post!”
Creating content for social media doesn’t have to be tedious, it can really be one of the more enjoyable tasks in your business!
Keitha told me, “It was really fun to pick out my social media posts for the next 30 days and knowing that I had content ready to go!”
Using a set of our Inspiring quote templates in blush she was able to quickly change the template colors to match the branding of her business. She says, “It was so incredibly easy to change the fonts and colors to match my branding and add my website to the social media templates.”
Of course, the most important thing is that her engagement rate started to grow and she was beginning to attract new people to her audience.
Keitha's Review
“Helen’s social media Canva template packs are the best! I love the Blush Inspiring Quotes collection. In less than an hour, I had 30-days of branded social media content ready to go for Instagram and Pinterest. Thanks, Helen!”
Summary
Keitha’s shift from feeling overwhelmed to being able to run her business more efficiently shows just how much customisable post templates can help.
By incorporating these ready-made templates, Keitha was able to streamline her content process, significantly reducing the time and effort required for posting.
Now she has more time to spend interacting and having conversations with her audience on social media.
Keitha says, “It’s really exciting to engage with current and new customers!”
Enjoying having a load taken off of shoulders, she’s been able to keep her social media posting more consistent.
In the end, Keitha can now focus more on her core business and enjoy growing her brand online without feeling overwhelmed or stuck.
You can follow Kethia on Instagram @keithaslife and on Pinterest @keithasprintables
