Guest post by Brinda Koushik
Thousands of new eCommerce businesses start up every day. With the competition getting bigger and the attention span getting smaller, the marketing game gets tougher.
As an eCommerce business owner, you know how valuable every customer is to your business. How do you build a loyal customer base, maintain conversion rates, and encourage more customers to shop more frequently with you in a social-media-driven world?
Here are some marketing strategies to help you do just that:
Social media is a great way to share your values and build relationships with prospective customers and partners. Here are some tips to fill your social media schedule.
Upsell (or cross-sell) at checkout or during add-to-cart. Make sure that the cross-sell is relevant to the original purchase and presented in a way where the customer feels like they are winning. It should also be consistent with your brand.
Who doesn’t like a small token of appreciation? Offer something of value as a sweet gesture with every order, like extra toppings on an ice cream scoop.
Psychologically the customer would start liking you and look forward to shopping from you, again and again. Say,
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It can take up to ten positive experiences with a brand to make up for just one negative experience, so why not celebrate the people spreading positive vibes about your business. Not only does this show that you’re listening, but it also helps promote these positive reviews and voices of other customers, which ultimately increases trust and loyalty in your business.
How?
Because referrals can be such a promising way to grow your business, here’s how you can make the most of them.
Ultimately, a happy customer will keep coming back to you and tell their friends how amazing your brand is. In fact, buyers today are willing to pay more for a better customer experience.
It’s easy to focus on selling your product and forget that this is just one part of the whole customer journey. Thinking about even minor details gives you an edge over your competitors.
These marketing tips will gear you up to create an excellent user experience for your customers and help you grow your product-based business.
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