In 2024, for the first time the average daily time spent on social networking by internet users worldwide dropped to 143 minutes per day, from 151 minutes. This downward trend means its now more important that ever to ensure your content is attractive, magnetic, or to quote the kids, “sticky.”
Magnetic content is valuable content shared by brands to help to forge a connection with their ideal audience, nurturing existing customers and turning them into loyal customers. Magnetic-style content will often be used as part of an organization’s inbound marketing strategy.
On social media, this means sharing posts, stories, and imagery that really speaks to your ideal customer or client in some way. When the right people see your content they will stop to read it and perhaps take an action, such as saving it, liking it, commenting on it, or clicking a link.
I have found, the best thing about magnetic content is that once it’s out there, it does a lot of the marketing for you. Meaning that for your business there’ll be no need for activities like cold calling or cold email outreach. It could also mean you’ll have less of a need to spend money on expensive cold audience ad campaigns.
So let’s look at some of the different types of content you can use to draw people to your brand online.
This is not an exhaustive list, but below are some of the common types of audience-attracting content that small businesses can share in their marketing:
Keep reading to learn more about some of these in more detail…
Your content is ultimately what makes people want to follow you on social media – and it’s not just about growing followers; it’s about making sure your audience really gets to know you, your values, and your offerings.
An important part of creating content, is knowing exactly who you want to attract.
You need to know their goals, desires, and struggles in relation to your business. Knowing this makes it so much easier to create content that will really speak to them, attracting them to your brand.
Utilizing magnetic content lies in creating inspiring, entertaining, and educational posts that your followers will want to engage with and share.
Magnetic content can be in the form of text, images, videos, or even interactive polls or quizzes to keep users engaged and increase the visibility of your brand on social media.
Key elements of magnetic content on social media include:
Visuals and videos are an essential part of creating magnetic content for social media. Not only do visuals help draw people’s attention, but they also ensure that your brand stands out from the competition.
Showing your face and talking on video helps to show that there is a real authentic person behind the brand. However, if you are camera shy, here are some tips to help overcome shyness on video.
You can also share professional photos, illustrations, infographics and stylish on-brand graphics to showcase your product or service in an engaging way.
Additionally, don’t forget to add visuals to your written content such as your blog posts and landing pages to add more interest and make them more shareable.
Learn how visuals like digital mockups boost conversions. Read: Boosting Your Conversions with Digital Product Mockups
If you’d like to appear less ‘salesy’ and way more social on your social media, share lots of solution-focused content, such as tips and ‘how to’ guides where you show that you really understand your client’s and customer’s struggles, both big and small.
Inject some of your personality into your content by sharing a few of your likes and dislikes and tell people the story of how you got to where you are now – including any bumps in the road!
If you feel like you need a little help to create magnetic content, this is when Love My Biz could be ideal for you. It’s a social media kit designed to help you to build an adoring audience for your business. Learn more here.
Knowing where to post the content that you create is just as important as designing it. Research and choose the platforms that best suit your audience, your goals and your brand voice.
Different platforms attract different types of audiences and require different approaches to content creation. For example, Instagram is ideal for visual content, while Twitter (X) is more suited to short, snappy messages.
In my interview with Emily, she explains how she mainly uses Facebook to sell her products.
When choosing your best social media platform, you’ll also need to consider things like your target audience’s demographics, interests, and behaviors.
So if your audience consists mainly of young adults, platforms such as TikTok and Instagram might be a good fit. However, if your audience is predominantly professionals, platforms such as LinkedIn may be more effective.
Once you’ve identified which platforms are best suited to your purpose, ensure you keep up to date on the constantly evolving best practices. For example, Pinterest, Instagram, and YouTube have recently updated their algorithms – and once worked well before might actually be hurting your account now.
For small business owners, I recommend only focusing on 2-3 platforms to start with or you risk spreading yourself too thin.
Regularly analyzing the content that you’ve shared is essential to identifying what content resonates and what doesn’t with your audience.
Doing this will help you to determine which type of content works best on each platform and refine your approach for a more effective strategy.
Consider testing different formats, visuals, headlines, calls-to-action, and other elements to discover which has the highest engagement rate so you can optimize your content accordingly.
The key to building a magnetic social media presence is to create valuable content on suitable platforms that attract and engages your ideal audience. It can help to start with social media post templates so you’re not trying to create content from scratch.
Plus, remember it’s important to analyze and refine your content strategy regularly for continued success.
By following these tips, you can build a magnetic social media presence that helps your brand stand out and attract the right kind of people and help grow your business online.
If you want to create attractive social media posts explore this range of Canva templates and effortlessly infuse magnetic content throughout all your social media content.
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Created with solopreneurs in mind, these templates offer a variety of content types to help boost your online presence!
